Denzel Washington, Ron Howard, Ashanti and LeBron James Launch "Great Futures Start Here" Campaign for Boys & Girls Clubs of America
ATLANTA, Sept. 21, 2011 /PRNewswire via COMTEX/ -- Celebrity Club Alumni from Entertainment, Business, Military and Sports Join Forces, Asking America to Open 4 Million Doors for 4 Million Youth
Boys & Girls Clubs of America (BGCA) today announced a star-studded new Public Service Advertising (PSA) campaign, featuring 21 notable Club alumni dramatically showcasing the impact of the Boys & Girls Club experience in transforming the lives of young people. The PSA made its debut this morning during an event at the National Press Club in Washington, D.C.
On hand for the release of "Great Futures Start Here" was its director, Academy Award®-winner Ron Howard, and Club alumnus Denzel Washington, who secured Howard's support, along with that of producer Brian Grazer and Imagine Entertainment. The spot was filmed in June in Los Angeles.
The ad features 21 notable Boys & Girls Club alumni including Denzel Washington and Jennifer Lopez (co-national spokespersons), Ashanti, General Wesley Clark, Misty Copeland, John Paul DeJoria, Cuba Gooding Jr., Earvin "Magic" Johnson, Jackie Joyner-Kersee, Sugar Ray Leonard, Mario Lopez, Ne-Yo, Edward James Olmos, Lucille O'Neal, Shaquille O'Neal, Smokey Robinson, CC Sabathia, Martin Sheen, Courtney Vance, Kerry Washington, and Shaun White.
"This campaign represents an amazing level of star power, but these alumni all participated because they know firsthand the lifelong impact a Boys & Girls Club has on young people," said Roxanne Spillett, president and CEO of Boys & Girls Clubs of America. "These individuals are living proof that Boys & Girls Clubs help create the pathway to a great future. As a result, they are passionate advocates for kids."
Beyonce Song as Soundtrack
The soundtrack for the PSA is the song "I Was Here," performed by multiple Grammy®-winning singer- songwriter Beyonce, and written by multiple Grammy®-winning songwriter Diane Warren. The track is featured on Beyonce's latest album, "4," and was donated by Warren, Beyonce and Sony Music Entertainment for exclusive use in the spot.
"We wanted the most powerful piece of music possible, to underscore the dramatic message that what we do today to shape the future of our children is vitally important," said director Ron Howard. "We could not have picked a more moving track. Diane's words and Beyonce's delivery are over the top."