This year, the artist Beyoncé has donated her inspirational song "I Was Here" and she is recording an exclusive video to promote World Day Humanitarian Assistance campaign. The Oscar-winning production company Ridley Scott Associates, the renowned director and acclaimed Kenzo Digital and creative agency Droga5 also have donated their time and creativity, along with the United Nations, to make the production.
The video will be recorded in the lobby of the General Assembly in New York for a screening of animated images, geo-referenced and a light show, projecting the incredible humanitarian work being done around the world. The production will include the presentation of Beyoncé, in addition to user-generated content and presentation of the button (pin) "I Was Here" as the symbol of people helping each other in all corners of the planet.
The video will be released simultaneously in the main platforms of television, cinema, projection screens and facilities prepared for iconic buildings in New York, Dubai and Geneva, on Sunday August 19.