CRAZY BEYONCÉ

Bienvenue sur Crazy Beyoncé. Bonne visite !

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Message par KEY9481 le 24/10/12, 05:13 am

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DEAR LORD...!


Dernière édition par KEY9481 le 10/12/12, 06:38 am, édité 1 fois
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Message par Youss le 24/10/12, 06:37 am

Elle est comme dans le photoshoot pour Dazed & Confused.
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Message par Lambert le 26/10/12, 09:18 pm

Elle a l'air belle en tout cas (comme d'habitude donc bon ^^ )
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Message par KEY9481 le 10/12/12, 06:36 am

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A limited edition Pepsi can developed in partnership between the beverage company and Beyoncé will first be seen in Europe in March 2013.

In an expansion of the recent marketing experiments that have brought PepsiCo ever closer to the music industry, the company has embarked on a hybrid project with Beyoncé that will include standard advertising like commercials as well as a multimillion-dollar fund to support the singer’s chosen creative projects.
“Pepsi embraces creativity and understands that artists evolve,” Beyoncé said in a statement. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”

The campaign will coincide with a blitz of promotion for her next album, which has no title or release date so far but is expected in 2013. Sometime after she performs at the Super Bowl halftime show on Feb. 3 (also sponsored by Pepsi), Beyoncé will appear in a new TV ad — her fifth for the soft drink since 2002 — and her face will be on a limited-edition line of soda cans.

The less conventional aspects of the deal are meant as collaborative projects that indulge Beyoncé’s creative whims, and might well have no explicit connection to Pepsi products. They are still at the brainstorm stage, but could include live events, videos, “a cool photo shoot” or almost anything else, said Lee Anne Callahan-Longo, the general manager of Parkwood Entertainment, Beyoncé’s company.

For Pepsi, the goal is to enhance its reputation with consumers by acting as something of an artistic patron instead of simply paying for celebrity endorsements.

“Consumers are seeking a much greater authenticity in marketing from the brands they love,” said Brad Jakeman, president of PepsiCo’s global beverage group. “It’s caused a shift in the way we think about deals with artists, from a transactional deal to a mutually beneficial collaboration.”

The multiyear campaign is estimated at $50 million, the bulk of it for media placements and promotions around the world, and the remainder split roughly equally between Beyoncé’s fee and what Pepsi calls a creative content development fund.

According to the tracking firm Kantar Media, PepsiCo and its archrival the Coca-Cola Company each spent about $148 million in the United States to advertise their soft drink brands in the first six months of 2012, across all measured forms of media, like television, print, digital and radio.

Over the last decade many consumer brands have been taking more active roles with artists, particularly in pop music. Converse, Red Bull and Toyota’s Scion line, for example, have become as familiar in the music business as any label or concert promoter by paying to help create and promulgate music.

Bands always risk fan disapproval when shaking hands with big corporations. But with record company budgets diminished, Madison Avenue money is often seen as essential. PepsiCo has been part of this trend through Green Label Sound, a label financed through its Mountain Dew drink, which over the last four years has paid to release free music by under-the-radar groups like Matt & Kim and the Cool Kids.

“We recognize that there have been massive disruptions in music industry: lower investment in artist development, fewer points of distribution, financial constraints,” said Frank Cooper, a top marketing executive in PepsiCo’s beverage division who has been a force for such projects. “We look at those disruptions as opportunities for Pepsi.”

These deals are not limited to music. In 2010, Jay-Z (Beyoncé’s husband) teamed with Microsoft to promote his memoir, “Decoded.” According to a case study led by Anita Elberse, a Harvard Business School professor, the publisher could contribute only $50,000 for marketing, but Microsoft paid $2 million for an elaborate scavenger hunt that promoted the book as well as its new search engine, Bing.

.............

Pepsi’s deal with Beyoncé is an outgrowth of ventures like Green Label Sound, but on a scale befitting her superstar stature.

In addition to the commercial — a collaborative effort between 180 LA, TBWA/Chiat/Day Los Angeles and Organic, all part of the Omnicom Group — and the soda can, the deal will involve sponsorship of Beyoncé’s world tour next year.

All the standard sponsorship elements will be present on the tour, like prominent Pepsi logos. That kind of marketing, Mr. Jakeman said, is “still important, but insufficient” to reach savvy young consumers. So Pepsi will also play a role in selecting local talent as opening acts at various points around the world.
And who knows — a concert stage would seem a perfect spot for some fund-supported video or social-media experiment.

“It’s wise for a brand like Pepsi to give an artist the ability to truly express herself,” said Ms. Callahan-Longo, of Beyoncé’s company, “instead of just the old-school way of, ‘Do you want to be in an advertisement?’ ”
“This is much bigger,” she added. “This is, ‘How can we create something together that it truly unique?’ ”[b]

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Message par -- Lala -- le 10/12/12, 06:40 am

50 Millions de Dollars deadbanana
En plus ils vont mettre pleins de sous dans la tournée, donc ça veut dire encore plus de moyen, bref c'est tout benef pour elle et pour nous cheer


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Message par KEY9481 le 10/12/12, 12:04 pm

the company has embarked on a hybrid project with Beyoncé that will include standard advertising like commercials as well as a multimillion-dollar fund to support the singer’s chosen creative projects.
“Pepsi embraces creativity and understands that artists evolve,” Beyoncé said in a statement. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”

KA-CHING!!!!!!!!!!!!!!!!!!
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Message par Ally le 10/12/12, 01:19 pm

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Message par Youss le 10/12/12, 07:20 pm

OH MY GOUD !
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Message par KEY9481 le 10/12/12, 09:35 pm

Billboard: You just announced a renewed and expanded partnership with Beyonce that will include multiple creative projects in addition to traditional advertising. When did the conversations with Beyonce and her team first start?
Frank Cooper: It started in late summer of this year, and it really started around this idea we had around an artist that we thought had true global reach. Someone who really had a strong fan base in multiple territories around the world whose values align with ours - this idea of being positive and living in the now. And then we were looking for an artist that also wanted to have a true partnership, not simply looking for the most compensation in pocket. It's about how to build content for their fans and consumers, and that led us straight to Beyonce. We started sketching out a deal and teasing ideas out, and here we are.

Pepsi had already been confirmed as the Super Bowl Halftime Show's presenting sponsor, so did you help secure Beyonce as the performer as part of this deal?
It was a part of the conversation but it wasn't the emphasis. We talked about Super Bowl Halftime and how Beyonce and Pepsi might collaborate together on content. That was definitely part if it, but only one piece of it.

So how might this creative partnership manifest itself - what types of projects are you working on with Beyonce?
We're still in the idea-development phase, but the types of things we're talking about are creating original episodic content together. Where Beyonce may be in front of the camera but may be behind the camera. We're talking about for live events where we might play a role in creating additional engagement experiences for fans using technology or building interactions with fans that we think we can contribute from the Pepsi side. And then of course we're thinking about collaborating on events together, live events that we think can be an interesting way to display something Beyonce wants to do and something we want to do.

Beyonce is also prepping a fifth album that might also be ready as early as first quarter. Have you been meeting with the team at Columbia to talk about ways you can help promote the project?
We've had a couple meetings with Columbia, including one big meeting with all hands on deck, mostly to talk about how we can all work together to make sure we contribute to the album in a way to make it the most successful global album that she's ever done. They're definitely at the table with us.

Have you begun conceptualizing ideas for your next TV commercial with Beyonce, and which ad agencies will you be working with?
We have a concept for that spot, which hasn't been shot yet, so we're still in the early stages on that. We took a team approach with agencies for Beyonce, and as part of the team we have 180 Los Angeles, TBWA\Chiat\Day Los Angeles, Organic for digital and Safari Sundays for design experiential. What we decided was that the best way to handle this project was to have a cross-disciplinary team together. We don't care where those ideas come from when we execute it.

Beyonce is known for being extremely hands-on in the creative process, even getting final cut on all of her videos and documentary footage. How did you feel about relinquishing some of that control?
Part of the reason why we thought she was the right partner was not only because she's so discerning, but because she's proven herself in each of those areas, from photography to audiovisual material. What we've decided is these are joint efforts -- neither one of us is going to run out and create something the other isn't going to want. We're looking at mutual approval.

She's also been filming a documentary for HBO leading up to the Super Bowl. Might some of your negotiations be a part of that project?
We were sitting in a meeting with about 20 people and Lee Anne [Callahan-Longo, Beyonce's business manager at Parkwood Entertainment] and Jim [Sabey] said, "Bring the cameras in! Let's make sure we capture this time.' And the cameras were rolling. It was this fascinating, reality-star moment where you forget the cameras are on after awhile.

http://www.billboard.biz/bbbiz/industry/branding/pepsi-s-frank-cooper-on-multi-million-dollar-1008045102.story?page=2#9QeM5xI05BX1gOyt.99
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Message par Edoli. le 10/12/12, 09:52 pm

Je suis trop fière de Beyoncé.
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Message par KEY9481 le 10/12/12, 09:55 pm

The Queen
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Message par The Queen le 10/12/12, 10:06 pm

Oh my god.

Je meurs.

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Message par Ally le 10/12/12, 10:13 pm

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ça va être énorme
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Message par -- Lala -- le 11/12/12, 09:56 am

Putin ça c'est de la promo ! bunny
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Message par Youss le 11/12/12, 07:25 pm

Mais putain qu'es-ce qu'elle nous prépare!!! Elle va reprendre son trône sans aucune pitié, ça va être magique!
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Message par KEY9481 le 03/01/13, 07:51 pm

Comme prévu, la publicité sera diffusée pendant le Superbowl!
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Message par Madel le 03/01/13, 09:48 pm

Gosh... Je me pisse dessus ! BOW
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Message par KEY9481 le 13/01/13, 06:46 pm

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ashleycmeverett#Repost me & my girl @dee713 in rehearsal! Love & missed this one.. She's the best☺ yay back at it
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Message par Ally le 13/01/13, 08:05 pm

je pensais qu'elle avait déjà tournée la pub ( a cause de la photo qu'on avait eu de Bee prés d'un distributeur ^^ )
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Message par KEY9481 le 14/01/13, 08:17 pm

Bon bah le tournage de la pub a lieu aujourd'hui ;)
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Message par -- Lala -- le 14/01/13, 10:32 pm

Je pense qu'ils ont attendu le dernier moment car si mes souvenir son bon, la pub doit comporter un extrait du nouveau single non ?
Je dis ça dans le sens où ils veulent éviter les fuites dunno*
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Message par KEY9481 le 19/02/13, 11:40 am

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Message par Lambert le 19/02/13, 02:11 pm

Haaa vivement ! Normalement je bois coca, mais je crois que j'vais me mettre au pepsi xD
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Message par KEY9481 le 19/02/13, 04:39 pm

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Message par Youss le 19/02/13, 09:14 pm

bunny bunny bunny bunny

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