@Beyonce is rumored to be shooting an ad for H&M, one of the world's biggest fashion retails, in the Bahamas. pic.twitter.com/gWqCBAWt
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Rumours that Beyoncé would star in H&M’s summer campaign have proved true with the first images released today
Speculation that the global superstar would be H&M’s newest model arose when she was spotted in the brand’s beachwear on a shoot in the Bahamas a few months ago, although neither the brand nor the singer confirmed or denied the rumours.
H&M is well known for attracting celebrity models (Lana del Rey was a recent campaign star) but we think Beyoncé is a major coup. After all, she's seriously hot property with her Mrs Carter world tour coming up, new album and the reunion of Destiny's Child.
“I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial,” says Beyoncé.
The campaign sees Beyoncé celebrated as a role model for women everywhere, celebrating her strength, sensuality and maternal side – wearing the best of H&M’s summer offering, of course. She has also provided a new song for the campaign film, Standing on the Sun.
“In the campaign Beyoncé is wearing the key pieces from H&M you need for life in the sun this summer,” says Ann-Sofie Johansson, Head of Design, H&M. “There’s the perfect bodycon dress, as well as a flowing sun dress that makes a real statement. And of course there are the bikinis, especially the fringed bikini. What makes these pieces even more special is that Beyoncé herself had input into the design, and they are full of her own personal style.”
The collection hits stores in May.
Dernière édition par KEY9481 le 21/03/13, 11:01 am, édité 1 fois