GARETH PUGH wowed New York's fashion flock last night with his latest short film, directed by Ruth Hogben and presented at the Loading Dock at Milk Studios.
"I wanted to set a mood, it's not meant to be literal," Pugh told VOGUE.COM of the unnamed film, which was projected onto four sides of an enormous cube designed by Simon Costin, with a different "story" on each screen. "It's very loosely based around the four elements - wind, water, fire and earth."
Pugh's boyfriend, Carson McColl, was used as a model in three of the four narratives, all of which were set to a soundtrack by artist Matthew Stone and shot in moody 16mm. The dream-like video featured McColl hanging from a wire, falling face first into the camera, and sitting on a throne while lighting crashed behind him (the fourth screen featured a silver balloon that was enshrouded in smoke and, eventually, eclipsed like the moon).
So which side represented which element, exactly? We're not entirely sure - and that's kind of the point.
"I really liked the image of this boy who looks a little bit like a girl dressed as kind of royal figure in this big dress...just the idea of creating this alternate reality where things aren't really very well defined," said Pugh while well-wishers like Suzy Menkes and Susie Bubble lined up to greet him.
"It's sort of like, well why is this figure hanging on a wire with this fabric going around him? And what kind of kingdom does this queen figure rule?" (He wasn't telling.)
"I just wanted to do something that was really beautiful that had little hints about the show but it's kind of a separate project," he added. "It's using the essence of what we're doing for the show but it's not so clothes-centric as my last film. It's much more about the ideas behind the clothes, rather than the clothes. We're going to save those for the show."
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