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BEYONCE pourrait participer à la cérémonie d'ouverture de la Coupe Du Monde de Foot
As part of an attempt to banish memories of Diana Ross fluffing a penalty and flag- waving parades, Fifa has contracted Kevin Wall, the man behind live music spectaculars for Madonna, Jay-Z and Michael Jackson, to produce a Live 8-style event on the eve of the next World Cup.
The concert, due to be unveiled today at the Mipcom TV market in Cannes, will take place at the newly renovated Orlando Stadium in Soweto and feature collaborations between "major international superstars" and popular African artists, as well as appearances from "past and present football legends". Beyoncé, Jay-Z and the Black Eyed Peas are among those who could be approached.
It will be the first time that a Fifa-sanctioned event has taken place on the eve of the World Cup finals and is being seen as part of a bid to stir up excitement among fans, sponsors and broadcasters in the countdown to the opening game.
Wall, who played a key role in Live 8 and helped pioneer large-scale global stadium shows with such acts as the Rolling Stones, Eric Clapton and Jackson, will oversee the event through his company, Control Room, which organised Al Gore's series of Live Earth concerts in 2007.
Wall said: "We believe sports and music transcend cultural, language and geographic barriers, and through this international event, Control Room will present the sights and sounds of unity and celebration for an unforgettable experience of which all will want to be a part."
Ambitiously billed as the "greatest entertainment event to date on the African continent", all proceeds will go towards Fifa's "20 Centres for 2010" campaign.
On the most famous occasion music and football mixed at a World Cup opening ceremony, it was with humiliating results as Ross ballooned her shot at goal in front of hundreds of millions of television viewers at USA 94.
Danny Jordaan, chief executive of the 2010 Fifa World Cup organising committee, said: "There are few things in life that can kindle such widespread passion as football, but music is without doubt one of them. With this celebratory kick-off event, football fans are in for a huge treat."
Governing bodies and sports rights agencies are increasingly looking to plough the fertile common ground between celebrities from the worlds of music and sport. An F1 Rocks event, featuring Beyoncé and Pharrell Williams, at the recent Singapore grand prix is expected to be the first of several such events designed to widen the sport's appeal and offer new opportunities for sponsors. Although the line-up of artists has yet to be finalised and will not be revealed until tickets go on sale, record labels are likely to want their biggest names involved given the likely global television audience.
It is hoped that the three-hour concert will appeal to a younger demographic than the more traditional opening ceremony, which will still take place ahead of the opening match the following day. Many international broadcasters have taken to broadcasting only a small portion of the opening ceremony as part of their pre‑match build-up.
http://www.guardian.co.uk/football/2009/oct/07/world-cup-2010-opening-concert
As part of an attempt to banish memories of Diana Ross fluffing a penalty and flag- waving parades, Fifa has contracted Kevin Wall, the man behind live music spectaculars for Madonna, Jay-Z and Michael Jackson, to produce a Live 8-style event on the eve of the next World Cup.
The concert, due to be unveiled today at the Mipcom TV market in Cannes, will take place at the newly renovated Orlando Stadium in Soweto and feature collaborations between "major international superstars" and popular African artists, as well as appearances from "past and present football legends". Beyoncé, Jay-Z and the Black Eyed Peas are among those who could be approached.
It will be the first time that a Fifa-sanctioned event has taken place on the eve of the World Cup finals and is being seen as part of a bid to stir up excitement among fans, sponsors and broadcasters in the countdown to the opening game.
Wall, who played a key role in Live 8 and helped pioneer large-scale global stadium shows with such acts as the Rolling Stones, Eric Clapton and Jackson, will oversee the event through his company, Control Room, which organised Al Gore's series of Live Earth concerts in 2007.
Wall said: "We believe sports and music transcend cultural, language and geographic barriers, and through this international event, Control Room will present the sights and sounds of unity and celebration for an unforgettable experience of which all will want to be a part."
Ambitiously billed as the "greatest entertainment event to date on the African continent", all proceeds will go towards Fifa's "20 Centres for 2010" campaign.
On the most famous occasion music and football mixed at a World Cup opening ceremony, it was with humiliating results as Ross ballooned her shot at goal in front of hundreds of millions of television viewers at USA 94.
Danny Jordaan, chief executive of the 2010 Fifa World Cup organising committee, said: "There are few things in life that can kindle such widespread passion as football, but music is without doubt one of them. With this celebratory kick-off event, football fans are in for a huge treat."
Governing bodies and sports rights agencies are increasingly looking to plough the fertile common ground between celebrities from the worlds of music and sport. An F1 Rocks event, featuring Beyoncé and Pharrell Williams, at the recent Singapore grand prix is expected to be the first of several such events designed to widen the sport's appeal and offer new opportunities for sponsors. Although the line-up of artists has yet to be finalised and will not be revealed until tickets go on sale, record labels are likely to want their biggest names involved given the likely global television audience.
It is hoped that the three-hour concert will appeal to a younger demographic than the more traditional opening ceremony, which will still take place ahead of the opening match the following day. Many international broadcasters have taken to broadcasting only a small portion of the opening ceremony as part of their pre‑match build-up.
http://www.guardian.co.uk/football/2009/oct/07/world-cup-2010-opening-concert
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